Released on = May 25, 2007, 3:38 pm

Press Release Author = Blenz Coffee

Industry = Food & Beverage

Press Release Summary = Blenz Coffee invests in its employees with the opening of
the Blenz Coffee Academy.

Press Release Body = May 25, 2007 - Vancouver BC, Canada - Blenz The Canadian Coffee
Company is extremely excited to announce the official opening of the Blenz Coffee
Academy. This training facility is a pre-requisite for all new baristas and
franchisees joining the Blenz Coffee Team.

Located at the Vancouver Public Library and operated by Master Barista Layla Osberg,
Blenz Coffee Academy was created with one focus in mind; to provide basic and
advanced training to new and experienced baristas in order to provide the best
possible experience to our customers. With better training and an increased focus
on quality, Blenz is taking the steps to be an industry leader by investing in its
people. While many coffee chains shift their focus to automation and speed
(sacrificing product quality), Blenz has taken the alternative approach of allowing
baristas to learn the arts of coffee, tea and espresso, instilling pride in their
craft.

What this training institute means to Blenz Employees is an increase in average
salaries, better benefits and long-term development programs for highly trained and
skilled baristas. In addition, when a barista can take pride in his or her work,
employee turnover is greatly reduced. The ultimate goal is to raise Blenz\'s
customer expectations by offering an increased level of customer service and a
superior product through specialized training.

"Gradually, automation and standardization have been replacing a warm smile and a
great espresso made by a skilled artisan, but we intend to change this," stated Ron
Downie, Director of Operations for Blenz Coffee. At Blenz, the personal service and
expertise of the baristas will remain our primary focus in order to make the special
social environment our shops convey a complete customer experience.

About Blenz The Canadian Coffee CompanyT
Blenz Coffee is a premium retailer of coffee, tea and other innovative and delicious
specialty beverages. All of Blenz beverages are made in-store from only the highest
quality ingredients available. Blenz operates a network of over 84 franchise
locations, with 49 in British Columbia and 35 internationally. Blenz Coffee is
proudly Canadian!

Web Site = http://www.blenz.com

Contact Details = Blenz The Canadian Coffee Company
George Moen
President
300 - 535 Thurlow St.
Vancouver, BC V6E 3L2
604.682.2995
press@blenz.com
www.blenz.com